Kao the Kangaroo Round 2 - Boss3 Lair of Poison
It goes without saying that Atari released the majority of kangaroo video game character true classics during the Golden Era of arcade gaming.
Hit after hit was created, manufactured and released.
The challenge they faced was constantly having to come up with new concepts and ideas.
If there was a flaw in their business model, it was that Atari were only as good as their last release.
Unable to rest on their laurels when a big hit like Centipede was released, the pressure kangaroo video game character constantly on to find what the next hit game was going to be, and to bet heavily on it by investing in marketing and production.
And despite their best efforts, the success of a game was not an exact science.
Whatever the opinion of a new title was within the corridors of Atari, its viability once released, was ultimately determined by the reception it received kangaroo video game character operators, and then on the arcade floor.
Take Gravitar as an example — so sparse were initial sales, that already produced cabinet shells complete with Gravitar artwork, were hastily converted to other games on the production line before being pushed out to market.
Atari was now big business, and with that came internal politics.
But with one eye on the books, Warner Communications were hard taskmasters, and demanded a constant stream of quality releases from the Sunnyvale factory.
They had paid good money for Atari, and wanted the cash-cow milked for every cent possible.
Demanding a game within a certain time kangaroo video game character would have been unrealistic — there may not be a game close to being finished; a programmer could only work so hard, and a rushed game might ultimately lose money if released without due care and attention.
That game turned out to be Kangaroo.
Atari Kangaroo Promotional Flyer 1 The game puts the player at the controls of a mother kangaroo, who must climb ladders and platforms to rescue her joey son at the top of the screen.
Along the way, monkeys and other enemies will throw bananas and other crap in an effort to scupper progress.
Atari Kangaroo Promotional Flyer 2 The licensing of arcade games was commonplace at this time — manufacturer Centuri made a business out of it, and released some of the best known titles of the era: Track n Field, Phoenix, Eagle, Circus Charlie, were all licensed games from other companies, usually Japanese companies with no presence in the US market.
The manufacturer paid a fee to the creator of the game, which would secure them the rights to release that game in agreed markets.
Kangaroo was developed by little known Japanese developer Sun Electronics.
Seeing the game as an opportunity to acquire an arcade platformer without the costs or time involved of development, Atari negotiated a licence in the spring of 1982.
With no distribution logistics in the West now a huge video game market Sun Electronics could monetize their title by selling affiliate game programs game to Atari for cold hard cash — who in turn acquired a much-needed new title that they could drop into empty arcade cabinets and sell exclusively.
The suits at Atari were pleased.
This arrangement made perfect sense.
The game was put out to field test for a week and received broadly positive feedback from players.
This was good enough for the company under pressure to keep selling games.
No sooner had the ink dried on the contracts, arrangements were made for production and marketing to begin.
This video was quickly produced to attract sales from operators and distributors: When you want a pouch full of profits, stick with the leader; ATARI!
Things were about to kick off.
The Engineers of Atari were of course working on other games.
Games they thought were quality products, and rightly they expected the support of Atari management when it came to shuffling these games along the development journey and out for production.
For some, seeing Kangaroo arrive with some fanfare, get marketing backing based on minimal field testing and seemingly elbowing other in-house games out-of-the-way was just too much.
One of these people was Rich Adam.
Rich was working on a game called Lunar Battle later renamed Gravitar of courseat the time when Kangaroo arrived in the USA.
So aggrieved was he about what he saw going on, he decided to write a memo titled: Why am I working so hard to make a quality product?
Dated 4th May 1982, he sent it to the top full game unblocked happy wheels within Atari; to 7 people in total, including Frank Ballouz, Vice President of Marketing, and the heads of Coin-Op Engineering.
Rich got straight to the point in his opening paragraph: There is an epidemic raging through the Coin-Op Marketing and Engineering Management staff.
The disease is called License Fever.
It destroys the brain cells of its victims, crippling their thought processes.
These poor souls can no longer distinguish between a product that is junk and one that has the quality the public identifies with Atari.
He went on: How could a healthy, please click for source person make a decision to build a game of the caliber of Kangaroo based on one weeks collections report?
Such a decision must be the result of a severe cranial dysfunction.
The impact of Kangaroo to Coin-Cops reputation is discouraging to think about.
More serious however, is the impact n Engineering.
The product teams that develop games here, work extremely hard.
For these individuals to have to compete with trash games like Kangaroo……for engineering support creates a very real morale problem.
So Adam decided to go there.
He wrote down in black and white what effect the bulldozing click here a new game developed outside of Atari was having on staff, struggling to get their games developed — and, sent the memo to senior members of staff.
Kangaroo was quite the looker.
Result: even lower morale.
This sluggish game with graphics that clashed in places, the license made no sense to him at all.
To have his product pushed to one side, so that Kangaroo would be rushed out was incomprehensible.
As is typical of large corporate environments, people felt less accountable and unheard.
And Rich makes a great point in his memo — how can it make sense for Atari for buy in a new game rather than craft its own from scratch — a tried and tested formula that had worked so well for them since the mid-70s?
It felt like corner cutting, at the cost of an inferior product.
Sun Electronics also sold the license to its Arabian arcade title a few months later.
Both were big hits respectively.
The Atari Kangaroo production line during the fall of 1982 But despite all the venom directed at Kangaroo and what it represented internally at Atari, it was actually a success.
Kangaroo was even syndicated as a Saturday morning kids on US TV networks in 1982!
Maybe Rich and I were wrong?
Credit: The Strong, Rochester, New York So, Atari Kangaroo.
Check it out on MAME if you can and see what you think.
Thanks for reading this week.
Tony Thanks to Dan Coogan and his excellent Gravitar.
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Follow i vaguely remember Kangaroo, but i have deep, fond memories of Gravitar.
I can see where Rich was coming from though.
That Super-Leap move leave is an arse to get pixel-perfect on level 2!
Granted it looked great and was enticing but the end result was meh.
Sorry Atari, I love you but, this is poo!
May a million bees be found in your bottom tomorrow morning!
Kangaroo is a beautiful game if a little bit crap How can you not llike that floppy, clumsy daft momma kangaroo?
Oh by the kangaroo video game character, the monkeys NEVER chuck nanas.
Weird, as everyone knows that nanas are like crack for all monkeys.
Check out the upcoming review on ten pence arcade podcast 99.
Sorry about the bees.
KANGAROOS HAVE 3 WHAT?!? SHOW ME A PICTURE
Kangaroo Court / Video Games. your character is subjected to one of these by an ambitious. Mario stands trial in one of the worst trials in video game history.
Отличный ответ, браво :)
Извините, я удалил эту мысль :)
И что бы мы делали без вашей блестящей фразы
В этом вся прелесть!
Ну вообще-то, многое из того, что Вы пишете не совсем так… Ну да ладно,не важно :)
СМОРТЕТЬ ВСЕМ! ПРОСТО СУПЕР!!!
Добавил в закладки
Не знаю, что тут такого нового и интересного, без сомнения полезно, но всё-таки вторично…
Не могу сейчас поучаствовать в обсуждении - очень занят. Но вернусь - обязательно напишу что я думаю по этому вопросу.
Ну жесть конечно…